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Competitive Analysis

About Competitive Analysis

Do you think you know your competitors in your target market? From IT to Auto industries,  UXPRESS reviews and evaluates your competitors. Based on your goal, UXPRESS tailors and implements a competitive analysis. We will analyze the results and provide a report.


  • Reasons why competitive analysis is important:

    Competitive analysis is critical for any product/service because you cannot make a business strategy and marketing plan without identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

  • What we do:

    – Discuss with the client and set the goals.
    – Identify the competitors and determine strategic areas in which you are competitive.
    – Conduct the competitive analysis.
    – Create a competition matrix and written report.
    – Present the results upon request.

  • Benefits of Competitive Analysis:

    – understanding the current position where your product or service stands in the market.
    – knowing the strengths and weaknesses of your competition.
    – knowing how your customers think of your company compared to the competitors.
    – finding what can make your company unique and stand out.
    – helping you find the UX/Usability issues of your products/services and solve them.
    – finding gaps/niches in the target market.

  • Deliverables:

    – Written Report
    – Competition Matrix
    – Recommendations