– Recruit/Screen participants. – Moderate interview sessions. – Get beyond superficial answers and uncover insights on consumer attitudes and behavior. – Create written reports. – Present results in the direct/remote meeting upon request.
Benefits of Focus Group Interview:
– Enable to collect rich data in participants’ own words and developing deeper insights. – Enable participants to build on others’ responses and come up with ideas they might not have thought of in a one on one interview. – Gathering Customer Voice – New Product Concept/Design Check – Idea Generation – Pain Point Research
– Written Reports – Recorded Photos/Videos – Survey Results