Competitive Analysis

Competitive analysis is critical for any product/service because you cannot make a business strategy and marketing plan without identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

– Discuss with the client and set the goals.
– Identify the competitors and determine strategic areas in which you are competitive.
– Conduct the competitive analysis.
– Create a competition matrix and written report.
– Present the results upon request.

– understanding the current position where your product or service stands in the market.
– knowing the strengths and weaknesses of your competition.
– knowing how your customers think of your company compared to the competitors.
– finding what can make your company unique and stand out.
– helping you find the UX/Usability issues of your products/services and solve them.
– finding gaps/niches in the target market.

– Written Report
– Competition Matrix
– Recommendations