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Why San Diego?

Why San Diego?

Data

California Demographics (2020)

Race percentage White: California 41.2%, San Francisco 41.3%, San Jose 32.2%, Los Angeles 32.5% , San Diego 49.5% Asian: California 5.7%, San Francisco 5.3%, San Jose 2.3%, Los Angeles 7.9%, San Diego 4.7% Black or African Americans: California 1.6%, San Francisco 0.7%, San Jose 1.1%, Los Angeles 1.6% , San Diego 1.2% American Indian and Alaska Native: California 15.4%, San Francisco 33.9%, San Jose 39.2%, Los Angeles 15% , San Diego 12.5% Native Hawaiian and Other Pacific Islander: California 0.4%, San Francisco 0.4%, San Jose 0.4%, Los Angeles 0.2%, San Diego 0.5% Some other race: California 21.2%, San Francisco 8.4%, San Jose 14%, Los Angeles 27.8%, San Diego 15.8% Two or more races: California 14.6%, San Francisco 9.9%, San Jose 10.8%, Los Angeles 14.9%, San Diego 15.8%

Source: U.S. Census Bureau, 2020 Census Demographic Profile

Mean Household Income (2022)

Mean Household income: California $131,504, San Francisco $199,900, San Jose $212,537, Los Angeles $120,272, San Diego $129,976

Note, The median household income in LA county is lower than SD because of the significant income disparity in LA county. The living cost in the urban area in LA county is typically higher than SD.

Source: Source: U.S. Census Bureau, 2022 American Community Survey 1-Year Estimates

Reasons Why San Diego (SD)

  • SD represents the average of the State of California (CA)

    SD’s demographic data & average income are very close to the ones of CA. If you are planning to conduct some researches in the West Coast, SD will be one of the best places for you.

  • Lower business cost in SD = Lower Price for You!!

    In San Diego we can lower the cost for

    • General business cost to run the business
    • Human resource cost ex, Moderator
    • Incentives for research participants

  • The Startup Ecosystem of San Diego

    – 1181 Startups: San Diego has 1181 startups in our sample database.

    – 9th Place : San Diego is the 9th best startup ecosystem in The United States since 2022.

    (Source: StartupBlink)

    San Diego is often selected for the experimental program by US government (Ex, SD is picked for the experimental commercial drone program in May 9th 2018)

    (Source: sandiegouniontribune.com)

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