The field study method of gathering information about users and tasks directly from users in their normal work, home, or leisure environment.
– Recruit/Screen participants.
– Observation in participants’ environments.
– Diary studies using photography and video.
– Contextual in-depth interviews.
– Present results in the direct/remote meeting upon request.
– In-context insight into the ways consumers live with products and services.
– Immerses the project team in users lives and enables a relationship to develop with participants over the period of study.
– Rich source of visual data helps to reveal unarticulated needs.
– Helps to identify discrepancies between what people say and what they actually do.
– Written Reports
– Recorded Photos/Videos
– Raw Data
– Recommendations
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