Different Perspective in Different Culture
UXPRESS is aware of how different background/culture affects customer’s perspectives.
Ex, What “Red color” represents:
US: Danger, Caution, Attention
China: Celebration
Ivory Coast: Mourning
UXPRESS has Global UX Project Experience in 4 Regions 15 Countries!
Common UX and Different UX
Nationality/Culture strongly affects customer’s behavior
Example: Paper Support Material Usage Rate Comparison
Same technology, but different expectations in different environments
Example
- Common: At home, On the street
- US: Often in the car
- JP: Often in packed train
