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UXPRESS IS A GLOBAL UX EXPERT

UXPRESS has Global UX Project Experience in 4 Regions 15 Countries!

World map with country names where UXPRESS has project experience; USA, Canada, U.K., France, Italy, Belgium, Hungary, Switzerland, Iceland, Russia, Brazil, Japan, China, India, Australia
Packed train and people are using their smartphone in the train

Common UX and Different UX

  • Different Perspective in Different Culture

    UXPRESS is aware of how different background/culture affects customer’s perspectives.

    Differences of definitions among countries

    Ex, What “Red color” represents:
    US: Danger, Caution, Attention
    China: Celebration
    Ivory Coast: Mourning

  • Nationality/Culture strongly affects customer’s behavior

    Example: Paper Support Material Usage Rate Comparison
    Paper Support Material Usage; US 39.9%, Brazil 55.5%, Japan 61.5%, China 79.2%

  • Same technology, but different expectations in different environments

    Example

    • Common: At home, On the street
    • US: Often in the car
    • JP: Often in packed train

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